REPUTATIONAL COMPARATIVE ADVANTAGE AND MULTINATIONAL ENTERPRISE

Richard Chisik

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Global trade and economics International Business and FDI Global Trade and Competitiveness

Abstract

For a firm without a readily identifiable brand name, quality reputation may solely reflect the country of origin. In this article I endogenize these country‐of‐origin reputations and show that these self‐fulfilling reputations determine not only the average quality of a country's exports but also the type of products in which a country specializes. Hence, the pattern of international trade can be determined by reputational comparative advantage. This specialization can also establish the location of the host and the parent firm in a multinational enterprise. Furthermore, this reputation effect can identify whether internalization or licensing is more likely to occur.

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References

1966International Investment and International Trade in the Product Cycle 1969A Theory of Demand for Products Distinguished by Place of Production (Une theorie de la demande de produits differencies d'apres leur origine) (Una teoria de la demanda de productos distinguiendolos segun el lugar de produccion)1986Market Structure and Foreign Trade 2015THE THEORY OF DISCRIMINATION 1982Country-of-Origin Effects on Product Evaluations 1995The Boundaries of Multinational Enterprises and the Theory of International Trade 1996Multinational enterprise and economic analysis 1996A Theory of Collective Reputations (with Applications to the Persistence of Corruption and to Firm Quality)

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