Impact of Clothing on Impressions of Personal Characteristics and Writing Ability

Mary Lapitsky · Cynthia Marie Smith

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Consumer Perception and Purchasing Behavior Personality Traits and Psychology Color perception and design

Abstract

The study was designed to determine if attractive clothing had a more positive effect than unattractive clothing on a perceiver's impressions of the personal characteristics of the writer of an essay and the qualities of the essay. Perceivers who assigned high interest/importance to clothing were expected to favorably rate both personal characteristics of an attractively dressed writer and the essay. A negative relationship was anticipated between high clothing interest/importance scores and ratings of an unattractively dressed writer and the essay. A total of 160 college coeds were divided equally among 8 experimental treatments: interest ing/uninteresting essay, two writers, and attractive/unattractive clothing. Significantly higher ratings were found with attractive clothing for the 5 personal traits and for 4 of the 5 essay qualities. Significant positive correlations occurred between high clothing interest/importance scores and ratings of personal traits and essay qualities. No significant negative correlations occurred between any evaluative ratings and high clothing interest/importance scores.

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References

1963Experimental and Quasi-Experimental Designs for Research 1946Forming impressions of personality.1961FORMING IMPRESSIONS OF PERSONALITY 1974Beauty is talent: Task evaluation as a function of the performer's physical attractiveness.1970Role of physical attractiveness in impression formation 1973Radiating beauty: Effects of having a physically attractive partner on person perception.

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2008Seeing Music? What musicians need to know about vision 1984Dress as An Influence on The Perceptions of Management Characteristics in Women 1988SOCIAL COGNITION AND THE STUDY OF CLOTHING AND HUMAN BEHAVIOR 1994School Uniforms and Person Perception 2001CLOTHING INTEREST, CLOTHING SATISF ACTION, AND SELF-PERCEPTIONS OF SOCIABILITY, EMOTIONAL STABILITY, AND DOMINANCE 1995Influence of Dress on Perception of Intelligence and Scholastic Achievement in Urban Schools with Minority Populations 1991Adult's Perception of Male Garment Styles 2005

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