Foundations of Corporate Success: How Business Strategies Add Value

John S. Hulland · John Kay

151 citations0/0 files storedJournal of Marketing

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Business Strategies and Innovation Innovation and Knowledge Management Management and Organizational Practices

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PART I: CORPORATE SUCCESS PART II: BUSINESS RELATIONSHIPS PART III: DISTINCTIVE CAPABILITIES PART IV: FROM DISTINCTIVE CAPBILITIES TO COMPETITIVE ADVANTAGE PART V: COMPETITIVE STRATEGIES PART VI: THE STRATEGIC AUDIT PART VII: THE FUTURE OF STRATEGY

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