A manager’s guide to e-tailing success in China’s retail industry

Weibing Xuan · Jun Xu · Mohammed Quaddus

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E-commerce and Technology Innovations Consumer Retail Behavior Studies Digital Innovation in Industries

Abstract

This paper reports and summarizes the important findings of a study into the success factors of e-tailing in China. The clear implications for managerial practices are discussed in this paper. The future research directions are also pointed out.

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