Making It in Hollywood: Clara Bow, Fandom, and Consumer Culture

Marsha Orgeron

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Cinema History and Criticism Cinema and Media Studies Gender, Feminism, and Media

Abstract

Fan magazines had a dramatic impact on actress Clara Bow's career and on female fandom more generally. This article examines Bow's 1927 star vehicle It as a parable for fan culture, particularly for the ways that fan magazines constructed their female readers and Hollywood films addressed their female spectators.

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References

1975Visual Pleasure and Narrative Cinema 1989Visual and Other Pleasures 2017Homeward Bound: American Families in the Cold War Era 1996Selling Culture: Magazines, Markets and Class at the Turn of the Century 2002Beatlemania: Girls Just Want to Have Fun 1991Picture personalities: the emergence of the star system in America 1992Babel and Babylon: Spectatorship in American Silent Film.1977The Damned and the Beautiful: American Youth in the 1920's

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2014Celebrity in the ‘Twitterverse’: history, authenticity and the multiplicity of stardom Situating the ‘newness’ of Twitter 2007White Face, Black Voice: Race, Gender, and Region in the Music of the Boswell Sisters 2012Fandom, Consumption and Collectivity in the Philippine New Cinema: Nora and the Noranians 2010The ‘New Woman’, star personas, and cross-class romance films in 1920s America 2011"So oft to the movies they've been": British fan writing and female audiences in the silent cinema

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