SStudyAcademic Library

Dashboard Shelves Open access My library Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Pitfalls in Evaluating Market Orientation: An Exploration of Executives' Interpretations · Study

ArticleShelves

ArticlePitfalls in Evaluating Market Orientation: An Exploration of Executives' Interpretations

Katy Jane Mason2005

Article2005

Pitfalls in Evaluating Market Orientation: An Exploration of Executives' Interpretations

Katy Jane Mason · Lloyd C. Harris

52 citations·0/0 files stored·Long Range Planning

No readable copy stored yet — this record is metadata only.

Innovation and Knowledge Management Marketing and Advertising Strategies Business Strategies and Innovation

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 52 citations exist upstream.

References

1984Case Study Research: Design and Methods 1998Basics of qualitative research : techniques and procedures for developing grounded theory 1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1986Case study research: Design and methods 1995Market Orientation and the Learning Organization 1990The Effect of a Market Orientation on Business Profitability 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

Details

Year2005

Typearticle

Published2005-07-19

VenueLong Range Planning

ISSN-L0024-6301

Languageen

Citations52

Files0 public / 0

ShelfInnovation and Knowledge Management

Identifiers

doi10.1016/j.lrp.2005.04.007

openalex_workW2085960766

Links

Imported from OpenAlex (CC0) — nothing here is generated.