YouTutorial: A Framework for Assessing Instructional Online Video

Matthew Edward Morain · Jason Swarts

85 citations0/0 files storedTechnical Communication Quarterly

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Visual and Cognitive Learning Processes Online and Blended Learning Literacy, Media, and Education

Abstract

User-generated tutorial videos are quickly emerging as a new form of technical communication, one that relies on text, images, video, and sound alike to convey a message. In this article, we present an approach—a rubric—for assessing the instructional content of tutorial videos that considers the specific roles of modal and multimodal content in effective delivery. The rubric is based on descriptive data derived from a constant comparative study of user-rated YouTube videos.

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2018Why and when does instructional video facilitate learning? A commentary to the special issue “developments and trends in learning with instructional video”2013Eight guidelines for the design of instructional videos for software training 2018The Rhetorical Work of YouTube’s Beauty Community: Relationship- and Identity-Building in User-Created Procedural Discourse 2022Evaluating multimodal literacy: Academic and professional interactions around student-produced instructional video tutorials 2017

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