References

• 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
• 1988Prospect theory: An analysis of decision under risk32,475 cited
• 1980Toward a positive theory of consumer choice5,574 cited
• 1998The Red and the Black: Mental Accounting of Savings and Debt1,376 cited
• 1996The Evaluability Hypothesis: An Explanation for Preference Reversals between Joint and Separate Evaluations of Alternatives1,139 cited
• 1983Marketing: Theory and Practice625 cited
• 1983Strategies for multiattribute binary choice.605 cited
• 1998Divide and Prosper: Consumers' Reactions to Partitioned Prices406 cited
• 2006Paying Too Much and Being Happy about It: Existence, Causes, and Consequences of Tariff-Choice Biases392 cited
• 1987Quantity Discounts: Managerial Issues and Research Opportunities304 cited
• 2004Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management298 cited
• 2003Choosing the Wrong Calling Plan? Ignorance and Learning236 cited
• 2007Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs225 cited
• 2000A Cognitive Model of People's Usage Estimations144 cited
• 2003The Effect of Price Presentation Tactics on Consumer Evaluation Effort of Multi-Dimensional Prices