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US consumers’ willingness to pay for green electricity

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1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited

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2006Private provision of environmental public goods: Household participation in green-electricity programs368 cited
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2015The impact of government subsidies and enterprises’ R&D investment: A panel data study from renewable energy in China314 cited
2008The internalization of externalities in the production of electricity: Willingness to pay for the attributes of a policy for renewable energy313 cited
2013Which factors affect the willingness of consumers to adopt renewable energies?302 cited
2007Consumer willingness to pay price premiums for environmentally certified wood products in the U.S.271 cited
2012Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany269 cited
2012

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Rural public acceptance of renewable energy deployment: The case of Shandong in China

264 cited

2009Willingness to pay for green electricity in Korea: A contingent valuation study257 cited

2016Effectiveness, Earmarking, and Labeling: Testing the Acceptability of Carbon Taxes with Survey Data247 cited

2018Public Perceptions and Willingness to Pay for Renewable Energy: A Case Study from Greece222 cited

2003The early adoption of green power by Dutch households207 cited