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ArticleProduct market advertising and corporate bonds

Ali Nejadmalayeri2012

Article2012

Product market advertising and corporate bonds

Ali Nejadmalayeri · Ike Mathur · Manohar Singh

16 citations·0/0 files stored·Journal of Corporate Finance

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Corporate Finance and Governance Financial Markets and Investment Strategies Credit Risk and Financial Regulations

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References

1977Determinants of corporate borrowing 1974ON THE PRICING OF CORPORATE DEBT: THE RISK STRUCTURE OF INTEREST RATES*1987A Simple Model of Capital Market Equilibrium with Incomplete Information 1961The Economics of Information 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 2007All That Glitters: The Effect of Attention and News on the Buying Behavior of Individual and Institutional Investors 1974Advertising as Information 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.

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Year2012

Typearticle

Published2012-10-05

VenueJournal of Corporate Finance

ISSN-L0929-1199

Languageen

Citations16

Files0 public / 0

ShelfCorporate Finance and Governance

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doi10.1016/j.jcorpfin.2012.10.002

openalex_workW2086464104

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