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Advertising Practices in Northern Europe
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Advertising Practices in Northern Europe (1989)Advertising Practices in Northern EuropeMultinational corporations and the challenge of global advertising (2007)Multinational corporations an…Culture's Consequences: International Differences in Work-Related Values. (1983)Cultures and Organizations: Software of the Mind. (1993)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Cross-Cultural Differences in Ad Likeability and Ad Element Likeability: The Case of Benetton (2009)A cross‐national and cross‐generational study of consumer acculturation to advertising appeals (2013)The prospects of integration of the advertising market of Ukraine into the global advertising business (2018)
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  • 2007Multinational corporations and the challenge of global advertising16 cited

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