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The Management of Advertising · Study

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ArticleThe Management of Advertising

Robert R. Rothberg1972

Article1972

The Management of Advertising

Robert R. Rothberg · Julian Lincoln Simon

81 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

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1999The Fundamental Templates of Quality Ads 1997Standardization versus adaptation of international advertising strategies: Towards a framework 2007Advertising visuals in global brands’ local websites: a six-country comparison 2001A cross‐cultural analysis of television advertising in the UK and the Czech Republic 1987Advertising Strategies and Information Content in American and Swedish Advertising 1992Stories, Symbols, and Straight Talk: A Comparative Analysis of French, Taiwanese, and U.S. TV Commercials 2002Advertising strategy and effective advertising: comparing the USA and Australia 2011A research on selecting criteria for new green product development project: taking Taiwan consumer electronics products as an example

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Year1972

Typearticle

Published1972-04-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations81

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1250996

openalex_workW2086974124

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