Physical Attractiveness and Assertiveness

Abstract

Summary Two studies were conducted to test the hypothesis that physically attractive American females are more assertive than physically unattractive females. Highly physically attractive and unattractive females were compared with regard to their response to impolite behavior on the part of the experimenter and in regard to the assertiveness dimension of Borgatta's Behavioral Self Rating Form. Physically attractive females were found in both studies to respond more quickly to correct the impoliteness of the experimenter. While there was no difference in the first study between females high as compared to low in physical attractiveness on the Borgatta measure of assertiveness, a trend emerged in the second study with physically attractive females evidencing greater assertiveness than their less physically attractive counterparts.

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