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Sex stereotyping in children's toy advertisements · Study

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ArticleSex stereotyping in children's toy advertisements

Lori A. Schwartz1985

Article1985

Sex stereotyping in children's toy advertisements

Lori A. Schwartz · William T. Markham

52 citations·0/0 files stored·Sex Roles

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Media, Gender, and Advertising Gender Studies in Language Gender Roles and Identity Studies

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References

1975The psychology of sex differences 2007Handbook of socialization theory and research 2007Handbook of socialization: theory and research 1972Carmichael's Manual of Child Psychology 1972Sex‐Role Stereotypes: A Current Appraisal1 1973The relationship between sex role stereotypes and requisite management characteristics.1966A cognitive-development analysis of children's sex-role concepts and attitudes 1972Sex-Role Socialization in Picture Books for Preschool Children

Cited by

1987Toys, spatial ability, and science and mathematics achievement: Are they related?2002Toward a Theory of Creativity in Diverse Creative Women 1987A content analysis of sexual themes in Playboy cartoons 1993Pink Or Blue 2017Investigating the Factors Influencing Parent Toy Purchase Decisions: Reasoning and Consequences 2016Men at Work Keep-Off: Male Roles and Household Chores in Nigeria

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Year1985

Typearticle

Published1985-01-01

VenueSex Roles

ISSN-L0360-0025

Languageen

Citations52

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1007/bf00288044

openalex_workW2087543281

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1995

Gender and computers. II. The interactive effects of knowledge and constancy on gender-stereotyped attitudes