Article2011

Corporate Social Responsibility and the Millennials

Teresa A. McGlone · Judith Winters Spain · Vernon L. McGlone

125 citations0/0 files storedJournal of Education for Business

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Corporate Social Responsibility and Sustainability Corporate Social Responsibility Reporting Generational Differences and Trends

Abstract

The incorporation of corporate social responsibility (CSR) into an organization's strategic plan may impact the company's ability to attract and keep members of the Millennial generation as employees. The authors examined the CSR attitudes of college students and the correlation of these attitudes with willingness to work for companies that emphasize CSR through employee volunteerism. The outcome from an event consisting of 9 high-level executives from for- and nonprofit companies explaining their CSR philosophy to these students is described. Results indicated that the event itself was responsible for changes in the students’ attitudes and were not correlated with earlier attitudes or actions.

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References

1998Understanding and assessing the motivations of volunteers: A functional approach.2005A stakeholder model for implementing social responsibility in marketing 2008The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior 2007An Analysis of Corporate Social Responsibility, Corporate Identity and Ethics Teaching in Business Schools 2007Welcoming a New Generation to College: The Millennial Students.2009Teaching Ethics and Social Responsibility: An Evaluation of Undergraduate Business Education at the Discipline Level 2001Here Come the Millennials.

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2018Backpackers’ perceived risks towards smartphone usage and risk reduction strategies: A mixed methods study 2016Corporate social responsibility and employee volunteerism: What do the best companies do?2018Conceptualization and measurement of millennial's social signaling and self‐signaling for socially responsible consumption 2014Exploring corporate social responsibility values of millennial job-seeking students 2020Retracted : Perceived corporate social responsibility and innovative work behavior: The role of employee volunteerism and authenticity

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