Flexibility-driven index for measuring mass customization feasibility on industrialized products

Abstract

Mass customization relates to the ability to provide individually designed products and services to customers through high-process flexibility and integration. It enables the delivery of individualized products at prices similar to mass-produced items. This paper proposes a customization index to estimate the viability of implementing mass customization systems. The index establishes a ranking of customizability for different characteristics of a product, which is based on three variables: customer requirements, supplier delivery flexibility and production flexibility. The index is implemented through an original application of the Quality Function Deployment matrix.

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