An Examination of Factors Associated with User Acceptance of Social Shopping Websites

Jia Shen · Lauren B. Eder

65 citations0/0 files storedInternational Journal of Technology and Human Interaction

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Technology Adoption and User Behaviour Digital Marketing and Social Media Innovative Human-Technology Interaction

Abstract

Social commerce is the latest development in e-commerce to combine the power of online social networking with shopping. While the adoption of information technology is well studied, new theoretical development is needed to account for the specific characteristics of social commerce applications and their interactions with the user. This study examines factors that are associated with user acceptance of social shopping websites, which are sites designed specifically to support social interactions while users shop. This paper augments the Technology Acceptance Model with constructs that enhance the specificity of the model to the social shopping application of social commerce, including social comparison, social engagement, enjoyment as well as perceived ease of use and perceived usefulness. The model was empirically tested, and the results provided strong support. Implications and directions for future research are also discussed.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1954A Theory of Social Comparison Processes 1990Flow: the psychology of optimal experience 2003Trust and TAM in Online Shopping: An Integrated Model1 2000Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model 1992Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 1991Flow: The Psychology of Optimal Experience 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach

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