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Hollywood Looks at Its Audience: A Report of Film Audience Research · Study

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ArticleHollywood Looks at Its Audience: A Report of Film Audience Research

Eli P. Cox1983

Article1983

Hollywood Looks at Its Audience: A Report of Film Audience Research

Eli P. Cox · Leo A. Handel

81 citations·0/0 files stored·Journal of Marketing Research

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Cinema and Media Studies Cinema History and Criticism Marketing and Advertising Strategies

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1984Introduction Strategy for New Products with Positive and Negative Word-of-Mouth 2022Engaging Characters 1995Le développement de nouveaux produits dans les industries culturelles 2016For a Sociology of the Cinema 1983Wilson:Hollywood propaganda for world peace

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Year1983

Typearticle

Published1983-11-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations81

Files0 public / 0

ShelfCinema and Media Studies

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doi10.2307/3151457

openalex_workW2089856673

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