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A stakeholder theory approach to designing environmental marketing strategy

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References

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2020Sustainable Marketing: Market-Driving, Not Market-Driven349 cited
2007

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Re‐evaluating green marketing strategy: a stakeholder perspective

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2012A model for stakeholder classification and stakeholder relationships259 cited

2010Marketing Means and Ends for a Sustainable Society: A Welfare Agenda for Transformative Change254 cited

2019Stakeholder expectations on sustainability performance measurement and assessment. A systematic literature review222 cited

2014Performance Measurement for Social Enterprises221 cited

2005A stakeholder approach to relationship marketing strategy216 cited

2015Managing Biodiversity Through Stakeholder Involvement: Why, Who, and for What Initiatives?215 cited

2017Thirty years of the Journal of Business & Industrial Marketing : a bibliometric analysis211 cited

2012Evolution of Sustainability as Marketing Strategy: Beginning of New Era209 cited

2009Salient stakeholder voices: Family business and green innovation adoption204 cited

2016Environmental management research in hospitality197 cited