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This article seeks to add to an understanding of why some men enter female‐concentrated occupations (and why the majority do not). Drawing on the results of in‐depth interviews with 27 men in a range of occupations, I illustrate and interpret the complex and often contradictory ways in which men approach the notion of working in female‐concentrated occupations and examine the impact that this has on their occupational outcomes. The data suggest that different attitudes to female‐concentrated work cannot in themselves explain men's presence there. Consequently I explore, with particular reference to social class, the context in which attitudes around gender, work and occupational destinations, are framed. I conclude that men's entry to female‐concentrated occupations may best be approached, not as an issue of ‘masculinity’ but as one of social mobility operating within a gendered labour market.
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