communication and cognitive pluralism in a spirit possession event in Malaysia

Abstract

This study is concerned with how diverse definitions of spirit possession events in a factory are organized into predictable equivalence structures. A model of communication is utilized to show how information about possession is exchanged through reciprocal role behaviors at the primary level and through interpretive accounts at the secondary level. This approach emphasizes the complex processes involved in the communication of possession events. [Malay culture, spirit possession, communication]

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