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Is Your Brand a One-Night Stand? Managing Consumer-Brand Relationships · Study

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ArticleIs Your Brand a One-Night Stand? Managing Consumer-Brand Relationships

Niels Neudecker2013

Article2013

Is Your Brand a One-Night Stand? Managing Consumer-Brand Relationships

Niels Neudecker · Oliver Hupp · Harald Schuster

12 citations·0/0 files stored·Marketing Review St Gallen

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2025Advances in Consumer Research 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1991Managing brand equity : capitalizing on the value of a brand name.1992Managing Brand Equity: Capitalizing on the Value of a Brand Name 2004The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior 2003How customers think: essential insights into the mind of the market 2025Methodology for Designing University Business Curricula with an Impact on the Family Economy

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Year2013

Typearticle

Published2013-12-01

VenueMarketing Review St Gallen

ISSN-L1865-6544

Languageen

Citations12

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1365/s11621-013-0297-8

openalex_workW2091269170

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