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ArticleBrand emotional connection and loyalty

Sandra María Correia Loureiro2012

Article2012

Brand emotional connection and loyalty

Sandra María Correia Loureiro · Kaufmann Hans Ruediger · Demetris Vrontis

289 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1994The Commitment-Trust Theory of Relationship Marketing 1970Back-Translation for Cross-Cultural Research 1996The Behavioral Consequences of Service Quality 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1999Whence Consumer Loyalty?1999Use of partial least squares (PLS) in strategic management research: a review of four recent studies 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

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2014Examining the drivers and brand performance implications of customer engagement with brands in the social media environment 2023Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand 2018Consumer emotional brand attachment with social media brands and social media brand equity 2020Role of brand experience in shaping brand love 2019How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

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Details

Year2012

Typearticle

Published2012-02-24

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations289

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2012.3

openalex_workW2091297564

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2018Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love

2016Exploring behavioural branding, brand love and brand co-creation

2016How attachment influences users’ willingness to donate to content creators in social media: A socio-technical systems perspective