Collaboration and the ‘3DayCar’: A Study of Automotive ICT Adoption

Abstract

The 3DayCar programme reveals the principle source of delay during the order fulfilment process in the automotive industry as information processing not manufacturing. This suggests that information and communication technologies (ICT) are crucial in re-shaping industry structure towards customer responsiveness and building to order. This paper reports on the findings of a longitudinal study during a critical period for the industry where firms adopting web-enabled ICT seek to increase inter-organizational collaboration and gain competitive advantage over other supply chains. In all, 75 interviews across 28 firms examine the adoption of business-to-business (B2B) e-procurement and supply systems by vehicle manufacturers (VMs) and suppliers. Forms of organization are represented as a map of industry structure showing supply relationships and firm affiliation to B2B applications. VMs have tended to adopt a short-term price-driven approach using e-hubs and webEDI (electronic data interchange) in their attempts to control cost. Suppliers are concerned over an apparent disregard for firm autonomy, particularly those who have launched ICT projects of their own. Recommendations for the future are considered in light of what such large-scale efforts imply for design, deployment, and uses of ICT in industry settings.

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