Non-Resident Wine Tourist Markets

Peter W. Williams · Karim B. Dossa

105 citations0/0 files storedJournal of Travel & Tourism Marketing

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Wine Industry and Tourism Diverse Aspects of Tourism Research Culinary Culture and Tourism

Abstract

Summary This paper describes key travel traits of non-resident visitors to British Columbia's wine tourism destinations. It identifies Genera-list and Immersionist as being important segments of this market that merit particular attention in future destination management planning and marketing initiatives. It uses an importance-performance analysis framework to determine the key areas for management activity that need to be addressed in order to meet the travel product needs of each of these segments. The paper concludes by recommending a range of strategic initiatives that should be used by the wine industry and its tourism partners to elevate the appeal of BC wine destinations in the international marketplace. While specific to the

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References

1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 1977Importance-Performance Analysis 2003Food Tourism Around the World development, management and markets 2002Wine tourism around the world: development, management and markets 1995Opportunities and Pitfalls of Tourism in a Developing Wine Industry 2000Service quality at the cellar door: implications for Western Australia’s developing wine tourism industry

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