Marketing study abroad programs effectively: what do American business students think?

Abstract

Purpose – The focus of this paper is to identify factors determining willingness to pay, preferences for geographic areas, and preferred times for study abroad and semester abroad programs.

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No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 30 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.