The characteristics of supermarket shoppers in Beijing

Li‐Wei Mai · Hui Zhao

46 citations0/0 files storedInternational Journal of Retail & Distribution Management

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

Abstract

Retail shopping establishments in the West have evolved through many different stages, in close association with Western lifestyles. The growth of supermarkets has been an important part of this trend, and in the 1980s, they were introduced in China. With their distinctive business environment, it is significant to study the success of the distribution technology transfer and how the Chinese consumers have received the Western shopping approach. This study examines supermarket shoppers in Beijing. The results provide an insight into the shopping patterns of Chinese consumers and identify potential problems for international retailers.

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2003Hedonic shopping motivations 1990The Price Knowledge and Search of Supermarket Shoppers 1990A Sociocultural Analysis of a Midwestern American Flea Market 1990More Than a Labor of Love: Gender Roles and Christmas Gift Shopping 1995Consumer self-regulation in a retail environment,2000Shopping values of russian consumers: the impact of habituation in a developing economy 1999The Persistent Competitive Advantage of Traditional Food Retailers in Asia: Wet Markets’ Continued Dominance in Hong Kong

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2008Generalizing patterns of store-type patronage: an analysis across major Chinese cities 2008Enhancing value for Chinese shoppers: The contribution of store and customer characteristics 2012Let us go shopping: exploring Northwest Chinese consumers' shopping experiences 2010Retail change in China: retrospect and prospects 2014Shopping at different food retail formats

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