The Selection of a Business Major: Elements Influencing Student Choice and Implications for Outcomes Assessment

Robert E. Pritchard · Gregory C. Potter · Michael S. Saccucci

84 citations0/0 files storedJournal of Education for Business

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Management and Marketing Education Higher Education and Employability Accounting Education and Careers

Abstract

In this article, the authors examine the key factors that influence student choice of a business major and how business schools can help students make that choice more realistically. Investigating students at a regional university, the authors found that whereas those with better quantitative skills tended to major in accounting or finance, those with weaker quantitative skills tended to major in marketing and management. For adherence to the requirements for expanded assurance of learning (outcomes assessment) included in AACSB International's eligibility standards (2003), the authors suggest that schools of business provide their students with a clear statement of the opportunities and requirements in each business major.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 84 citations exist upstream.

References

1999Stereotype Susceptibility: Identity Salience and Shifts in Quantitative Performance 2001ETHNIC GROUP DIFFERENCES IN COGNITIVE ABILITY IN EMPLOYMENT AND EDUCATIONAL SETTINGS: A META‐ANALYSIS 2019An analysis of underlying constructs affecting the choice of accounting as a major 2000The Accounting Principles Instructor's Influence on Students' Decision to Major in Accounting 1999Making a "major" real-life decision: College students choosing an academic major.

Cited by

2010A Review of Assessment of Student Learning Programs at AACSB Schools: A Dean's Perspective 2017Person–Organization and Person–Job Fit Perceptions of New IT Employees: Work Outcomes and Gender Differences1 2009Gender Differences in Student Financial Market Attitudes and Awareness: An Exploratory Study 2007Measuring Assurance of Learning at the Degree Program and Academic Major Levels 2014Selling Sales 2010The Use of the ETS Major Field Test for Assurance of Business Content Learning: Assurance of Waste?2016Motives underlying the choice of business majors: A multi-country comparison 2019

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.