Rhetorical Analysis of Stakeholders in Environmental Communication: A Model

Nancy Walters Coppola

23 citations0/0 files storedTechnical Communication Quarterly

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Rhetoric and Communication Studies Linguistics and Discourse Analysis Public Relations and Crisis Communication

Abstract

This article examines contributions of selected theories to technical communication's understanding of environmental discourse and uses a dialogical synthesis to construct a model of stakeholder analysis. The model, with its interactive variables of stakeholder knowledge, attitude, and desired behavior, is applied to a pollution prevention document and calls for an active research emphasis in determining effective communication strategies.

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1989Doing What Comes Naturally 1991Doing What Comes Naturally: Change, Rhetoric, and the Practice of Theory in Literary and Legal Studies 1992Ecospeak: rhetoric and environmental politics in America 1976Designing Technical Reports: Writing for Audiences in Organizations 1980The Relationship of Attitudes and Behavior: A Constructivist Analysis 1995Research strategies in technical communication

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