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Role of consumer personality in determining preference for online banking in India · Study

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ArticleRole of consumer personality in determining preference for online banking in India

Arpita Khare2010

OA

Articlebronze2010

Role of consumer personality in determining preference for online banking in India

Arpita Khare · Anshuman Khare · Shveta Singh

25 citations·0/0 files stored·Journal of Database Marketing & Customer Strategy Management

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Health, Technology, Consumer Behavior

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References

1951Coefficient Alpha and the Internal Structure of Tests 2019Diffusion of Innovations 1 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2003Evolving to a New Dominant Logic for Marketing 1988Possessions and the Extended Self 1963Diffusion of Innovations 1997Dimensions of Brand Personality 2000Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1

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2017Consumers’ switching motivations and intention in the case of bank mergers: a cross-cultural study 2021Segmenting Mobile Banking Users Based on the Usage of Mobile Banking Services 2024Trends in the Literature About the Adoption of Digital Banking in Emerging Economies: A Bibliometric Analysis 2018PERCEIVED KEY DETERMINANTS OF PAYMENT INSTRUMENT USAGE: A FUZZY COGNITIVE MAPPING-BASED APPROACH 2015PERSONALITY INFLUENCES ON ONLINE STORES CUSTOMERS BEHAVIOR 2021

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Year2010

Typearticle

Published2010-09-01

VenueJournal of Database Marketing & Customer Strategy Management

ISSN-L1741-2439

Languageen

Citations25

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1057/dbm.2010.18

openalex_workW2092969907

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Factors Affecting the Online Travel Purchasing Decision: An Integration of Fuzzy Logic Theory