Dr. Bower received his PhD from Cornell University and is the Leon E. Williams Professor of Finance and Managerial Economics at the Amos Tuck School of Business Administration at Dartmouth College. Mr. Jenks received his MBA from the Amos Tuck School and is employed by Teradyne, Inc. Much of the impetus for this paper came from efforts to individualize screening rates at Quaker Oats reflected in internal memoranda dating from the summer of 1973. Richard D. Dennison made these memoranda available.
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