Primer for New Authors: On the Fundamentals of Publishing in Marketing Journals

David J. Ortinau

7 citations0/0 files storedThe Journal of Marketing Theory and Practice

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Abstract

(2010). Primer for New Authors: On the Fundamentals of Publishing in Marketing Journals. Journal of Marketing Theory and Practice: Vol. 18, No. 1, pp. 91-100.

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment 1995What Theory is Not 1986Validity and the Research Process.2001Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization through the Review Process 2007A Modest Proposal: How We might change the Process and Product of Managerial Research 2008Publishing Research in Marketing Journals Using Structural Equation Modeling 1982Research on scientific journals: Implications for editors and authors

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