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ArticleMarketing the premium product

John A. Quelch1987

Article1987

Marketing the premium product

122 citations·0/0 files stored·Business Horizons

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Business Strategies and Innovation

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1983THE GLOBALIZATION OF MARKETS

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2004Measuring perceptions of brand luxury 1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior 2009Value‐based segmentation of luxury consumption behavior 2007Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework 2005Impact of Personal Orientation on Luxury-Brand Purchase Value: An International Investigation 2011The impact of culture on luxury consumption behaviour among Iranian consumers 2005The nature of parenting advantage in luxury fashion retailing – the case of Gucci group NV 2015The complexity of value in the luxury industry

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Details

Year1987

Typearticle

Published1987-05-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations122

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0007-6813(87)90035-8

openalex_workW2093501046

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