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Futuring and visioning: complementary approaches to strategic decision making
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Futuring and visioning: complementary approaches to strategic decision making (2006)Futuring and visioning: complementary app…Decoding consumer perceptions of premium products with rule‐developing experimentation (2010)Decoding consumer perceptions…Should Probabilities Be Used with Scenarios (2009)Should Probabilities Be Used …Commercial Use of Conjoint Analysis: A Survey (1982)The Marketing of Luxury Goods: An exploratory study – three conceptual dimensions (2003)Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products (2008)Profiling the online premium brand consumers based on their fashion orientation (2022)Scenarios: Uncharted Waters Ahead (1985)The origins and evolution of scenario techniques in long range business planning (2005)The Fifth Discipline: The Art & Practice of The Learning Organization (2006)Objectivity and a comparison of methodological scenario approaches for climate change research (2013)Scenario-based portfolio model for building robust and proactive strategies (2017)
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  • 2009Should Probabilities Be Used with Scenarios44 cited
  • 2010Decoding consumer perceptions of premium products with rule‐developing experimentation13 cited

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