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Marketing by professionals as applied to CPA firms: Room for improvement?
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Marketing by professionals as applied to CPA firms: Room for improvement? (1990)Marketing by professionals as applied to …Use of Professional Journal Ads to Promote Accounting Services (1998)Use of Professional Journal A…The use of marketing plans and advertising among accounting firms: Is this profession a viable candidate for marketing? (1990)Six Ps for Four Characteristics (1993)Six Ps for four characteristics: A complete positioning strategy for the professional services firm—CPA's (1993)
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  • 1998Use of Professional Journal Ads to Promote Accounting Services6 cited

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