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Broadening the Concept of Marketing. Too Far · Study

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ArticleBroadening the Concept of Marketing. Too Far

David J. Luck1969

Article1969

Broadening the Concept of Marketing. Too Far

287 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Service and Product Innovation Consumer Behavior and Market Dynamics

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1983General Theories and the Fundamental Explananda of Marketing 2005A history of schools of marketing thought 2003The Critical Contribution of Social Marketing 2003The Life Trajectory of Social Marketing 2005Enabling sustainable management through a new multi‐disciplinary concept of customer satisfaction 2005The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought 2001Market versus societal orientation in the nonprofit context 2011Critical social marketing: definition, application and domain

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Year1969

Typearticle

Published1969-07-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations287

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1248482

openalex_workW2094348459

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