Ethical Public Relations Practitioners Must Not Ignore 'Public Interest'

David L. Martinson

11 citations0/0 files storedJournal of Mass Media Ethics

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Public Relations and Crisis Communication Journalism and Media Studies Corporate Social Responsibility Reporting

Abstract

In this study the author argues that public relations practitioners must not ignore the public interest even though the term has been the subject of vigorous debate within both academic and professional circles. The author maintains—not-withstanding the controversy—that the public interest is intrinsic to the very definition of what it is public relations people do. He suggests the solution to the definitional problem rests in first formulating an abstract (general) definition, then moving to the operational level.

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n.d.A theory of justice original edition 2017The Public Philosophy 1993The Social Dimension 1994Enlightened Self-Interest Fails as an Ethical Baseline in Public Relations 1988Ethics in journalism 1986Professional ethics, the university, and the journalist

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2009How Public Relations Professionalism Influences Corporate Social Responsibility: A Survey of Practitioners 2023Moral conflict and dynamic equilibrium: Public relations as strategic conflict management

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