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Brand choice model selection based on consumers’ multicriteria preferences and experts’ knowledge
16 references·8 citing·38 second hop
Brand choice model selection based on consumers’ multicriteria preferences and experts’ knowledge (2000)Brand choice model selection based on con…MARKEX: An intelligent decision support system for product development decisions (1999)MARKEX: An intelligent decisi…Mathematical models of brand choice behavior (1995)Mathematical models of brand …Assessing a set of additive utility functions for multicriteria decision-making, the UTA method (1982)Assessing a set of additive u…Econometric Models for Probabilistic Choice Among Products (1980)Econometric Models for Probab…Assessment of Attribute Importances and Consumer Utility Functions: Von Neumann-Morgenstern Theory Applied to Consumer Behavior (1979)Assessment of Attribute Impor…Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Pre-Test-Market Evaluation of…Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Pre-Test-Market Evaluation of…MODELING THE CHOICE OF RESIDENTIAL LOCATION (1978)MODELING THE CHOICE OF RESIDE…The choice axiom after twenty years (1977)The choice axiom after twenty…Quantal Choice Analaysis: A Survey (1976)Quantal Choice Analaysis: A S…A New Approach to Consumer Theory (1976)A New Approach to Consumer Th…Conditional logit analysis of qualitative choice behavior (1972)Conditional logit analysis of…Readings in Attitude Theory and Measurement (1968)Readings in Attitude Theory a…A New Approach to Consumer Theory (1966)A New Approach to Consumer Th…Individual Choice Behaviour. (1961)Individual Choice Behaviour.Theory of Games and Economic Behavior (1945)Theory of Games and Economic …The influence of COVID-19 pandemic on consumer–brand relationships: evidence of brand evangelism behaviors (2022)The influence of COVID-19 pan…UTA Methods (2016)UTA MethodsEffects of Brand on Consumer Preferences: A study in Turkmenistan (2015)Effects of Brand on Consumer …On the inventory model with continuous and discrete lead time, backorders and lost sales (2008)On the inventory model with c…A multi-criteria assessment of tourist farm service quality (2008)A multi-criteria assessment o…Comparing distributors' judgements to buyers' preferences (2007)Comparing distributors' judge…Aggregation and Disaggregation of Preferences for Collective Decision-Making (2005)Aggregation and Disaggregatio…Recognition Primed Decision Making in E-Commerce (2001)Recognition Primed Decision M…Individual Choice Behavior (1962)Estimating Discrete-Choice Models of Product Differentiation (1994)Recreation Demand Models with Taste Differences over People (1998)A universal model for mobility and migration patterns (2012)Elimination by aspects: A theory of choice. (1972)The measurement of urban travel demand (1974)Exploiting Rank Ordered Choice Set Data within the Stochastic Utility Model (1982)A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2006)A review of experiments in tourism and hospitality (2020)Methods of Estimating Additive Utilities (1967)Decisions with Multiple Objectives—Preferences and Value Tradeoffs (1977)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Tentative guidelines to help choosing an appropriate MCDA method (1998)Belief rule-base inference methodology using the evidential reasoning Approach-RIMER (2006)MULTIPLE CRITERIA DECISION MAKING (MCDM) METHODS IN ECONOMICS: AN OVERVIEW / DAUGIATIKSLIAI SPRENDIMŲ PRIĖMIMO METODAI EKONOMIKOJE: APŽVALGA (2011)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data (1983)The Choice Theory Approach to Market Research (1986)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Visual Word Recognition of Single-Syllable Words. (2004)Rank Correlation Methods. (1957)Experimental and Quasi-Experimental Designs for Research (1963)Innovation Diffusion and New Product Growth Models in Marketing (1979)Structure of vacation destination choice sets (1992)Financial Ratios and the Probabilistic Prediction of Bankruptcy (1980)Macroeconomics and Reality (1980)Discrete Choice Methods with Simulation (2001)A Protection Motivation Theory of Fear Appeals and Attitude Change1 (1975)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)Investor Sentiment and the Cross‐Section of Stock Returns (2006)1. On the Concept of Health Capital and the Demand for Health (2017)Representative design and probabilistic theory in a functional psychology. (1955)Features of similarity. (1977)Evolutionary game dynamics (2003)Hedonic housing prices and the demand for clean air (1978)Conducting Discrete Choice Experiments to Inform Healthcare Decision Making (2008)
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References

  • 1972Conditional logit analysis of qualitative choice behavior14,281 cited
  • 1966A New Approach to Consumer Theory8,466 cited
  • 1976A New Approach to Consumer Theory6,913 cited
  • 1945Theory of Games and Economic Behavior4,006 cited
  • 1978MODELING THE CHOICE OF RESIDENTIAL LOCATION2,442 cited
  • 1968Readings in Attitude Theory and Measurement2,124 cited
  • 1982Assessing a set of additive utility functions for multicriteria decision-making, the UTA method1,091 cited
  • 1980Econometric Models for Probabilistic Choice Among Products764 cited
  • 1977The choice axiom after twenty years555 cited
  • 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology418 cited
  • 1976Quantal Choice Analaysis: A Survey394 cited
  • 1961Individual Choice Behaviour.239 cited
  • 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology153 cited
  • 1979Assessment of Attribute Importances and Consumer Utility Functions: Von Neumann-Morgenstern Theory Applied to Consumer Behavior114 cited
  • 1999MARKEX: An intelligent decision support system for product development decisions77 cited

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  • 1995Mathematical models of brand choice behavior68 cited
  • Cited by

    • 2008A multi-criteria assessment of tourist farm service quality82 cited
    • 2005Aggregation and Disaggregation of Preferences for Collective Decision-Making62 cited
    • 2016UTA Methods39 cited
    • 2007Comparing distributors' judgements to buyers' preferences31 cited
    • 2008On the inventory model with continuous and discrete lead time, backorders and lost sales26 cited
    • 2022The influence of COVID-19 pandemic on consumer–brand relationships: evidence of brand evangelism behaviors24 cited
    • 2015Effects of Brand on Consumer Preferences: A study in Turkmenistan22 cited
    • 2001Recognition Primed Decision Making in E-Commerce5 cited