Mood and the reliance on the ease of retrieval heuristic.

Markus Ruder · Herbert Bless

179 citations0/0 files storedJournal of Personality and Social Psychology

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Decision-Making and Behavioral Economics Social and Intergroup Psychology Memory Processes and Influences

Abstract

Four studies investigate the relationship between individuals' mood and their reliance on the ease retrieval heuristic. Happy participants were consistently more likely to rely on the ease of retrieval heuristic, whereas sad participants were more likely to rely on the activated content. Additional analyses indicate that this pattern is not due to a differential recall (Experiment 2) and that happy participants ceased to rely on the ease of retrieval when the diagnosticity of this information was called into question (Experiment 3). Experiment 4 shows that reliance on the ease of retrieval heuristic resulted in faster judgments than reliance on content, with the former but not the latter being a function of the amount of activated information.

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References

1975Judgment under Uncertainty: Heuristics and Biases 1973Availability: A heuristic for judging frequency and probability 1999Dual-process theories in social psychology 2008Social psychology: handbook of basic principles 1983Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.1997Social psychology: handbook of basic principles 2014Handbook of Social Cognition 1995Mood and judgment: The affect infusion model (AIM).

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