The Effect of Television Cartoons on Sex-Role Stereotyping in Young Girls

Emily S. Davidson · Amy Yasuna · Alan Tower

54 citations0/0 files storedChild Development

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Media, Gender, and Advertising Child Development and Digital Technology Gender Roles and Identity Studies

Abstract

DAVIDSON, EMILY S.; YASUNA, AMY; and TOWER, ALAN. The Effects of Television Cartoons on Sex-Role Stereotyping in Young Girls. CHILD DEVELOPMENT, 1979, 50, 597-600. 36 5-6-year-old girls viewed one of 3 television network cartoons, either high or low stereotyped or neutral. They were then tested for sex-role stereotyping on a 24-item measure, each item showing a male and a female and asking a question about them. Results indicate that girls who viewed the low-stereotyped program received significantly lower sex-role stereotype scores than did girls in the high and neutral conditions, who did not differ from each other. The implications for further research on the effects of television on sex-role stereotyping and other social behaviors are discussed.

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References

1934New Introductory Lectures on Psycho-Analysis 1966A cognitive-development analysis of children's sex-role concepts and attitudes 1973The early window: Effects of television on children and youth 1974Sex role stereotyping in children's television programs.1975Awareness and expression of sex stereotypes in young children.1975Prosocial Television and Young Children: The Effects of Verbal Labeling and Role Playing on Learning and Behavior 1975Traditional sex role development and amount of time spent watching television.1974Patterns in Prime Time

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