Determining the importance of US convention destination attributes

Harsha E. Chacko · George G. Fenich

102 citations0/0 files storedJournal Of Vacation Marketing

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Conferences and Exhibitions Management Diverse Aspects of Tourism Research Sport and Mega-Event Impacts

Abstract

This paper examines meeting planners’ rating of seven US convention cities not only as overall destinations but also on specific city attributes that are important in site selection. Regression analysis showed that promotional appeal of the city had a significant effect in the overall ratings of destinations. In addition, results suggested that different attributes are significant for different cities in explaining their convention, exposition and meeting-site attractiveness.

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1997Convention Site Selection Research 1995Promoting tourism in US cities

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