A Sphenomorphic Model for the Management of Innovation in a Complex Environment

Abstract

Introduces a new model of the “management of innovation” process, especially as it applies to the complex environment of engineering based new product development programmes. A review of previous attempts at modelling the management of innovation concludes that such models are becoming inadequate in view of the increasing complexity and changing conditions now influencing the innovation process. Addresses the question “can innovation be managed?” by looking in detail at the innovation process. Uses current ideas on managing complexity and chaotic systems to develop a recursive model, which, from its wedge‐like shape, is termed a “sphenomorph”. A hierarchical collection of sphenomorphs combine to form a complete innovation process. Further, each sphenomorph comprises four distinct stages, each requiring a different management style for success. Considers the need for adaptive managers, capable of dealing with all four stages of the innovation process, and reviews methods whereby such management characteristics may be identified and encouraged through appropriate training and development.

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