Assessing M-Commerce Opportunities

Mark N. Frolick · Leida Chen

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Technology Adoption and User Behaviour Mobile and Web Applications Digital Innovation in Industries

Abstract

Shortly after the advent of digital mobile phone service, a new innovative way of doing business known as mobile commerce (M-commerce) was created. This article helps organizations gain insight as to whether mobile commerce is a business solution worth exploring. It reviews the technology behind M-commerce and the products and services currently available. It also examines the benefits and challenges of M-commerce, as well as the issues to be addressed when considering implementation of M-commerce solutions.

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1985A technology acceptance model for empirically testing new end-user information systems : theory and results 2001Strategy and the Internet.2009Diffusion of Innovations 1999The E-Commerce Book: Building the E-Empire 2010The E-Commerce Book : Building The E-Empire

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