Local governance and urban prospects: The potential of City Pride

Abstract

Outline The recent re-alignment of urban policy, involving the promotion of a diversity of public-private partnerships, a fostering of local business elites, and the increasing importance of city marketing and image reconstruction, all point in the direction of a "new localism" in urban regeneration. Focusing on the potential of the recent City Pride initiative in building up consensual and holistic "visions" of Britain's main cities, the following set of papers assess the role of the "urban prospectus" in fostering local coalitions and the benefits of mutuality in order to address issues of resource procurement and allocation. The potential of this new approach for targeting large-scale programme and project investment in the local economy, infrastructural priorities and aspects of social cohesion are all considered by the contributing authors, who look specifically at recent developments in London, Manchester and Birmingham.

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