Remembering Our Charter: Business Communication at the Crossroads

C. A. Daniel

28 citations0/0 files storedJournal of Business Communication

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Communication Studies and Media Management and Marketing Education Language, Communication, and Linguistic Studies

Abstract

Business Communication appears to be following the same paths that led Educa tion, English, and Sociology into their present state of decline: making a subject out of a method, over-analyzing our field, and overstating our importance. We can avoid a similar decline by regarding ourselves as teachers, not research scholars; as creators, not analyzers; and as secondary, not primary.

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1993Editorial: Negotiating the Field of Business Communication 1991Guest Editorial: Theory Building and Relevance 1993Models of Development: Business Schools and Business Communication 1996A Discipline Orientation 1990A profile of communication faculty needs in business schools and colleges

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