Article2000

RELATIONSHIP OF BIRTH ORDER AND THE MARKETING-RELATED VARIABLE OF MATERIALISM

James E. Zemanek · Reid P. Claxton · Wendy H-G. Zemanek

8 citations0/0 files storedPsychological Reports

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Consumer Behavior in Brand Consumption and Identification Personality Traits and Psychology Cultural Differences and Values

Abstract

The relationship between the birth order and materialism scores was investigated using materialism conceptualized as a consumer value. Data were collected from 275 alumni of a major southwestern university. The analysis indicated that first-borns in this sample scored significantly lower on materialism than younger siblings.

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2025Advances in Consumer Research 1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation 1983Advances in Consumer Research 1981The Meaning of Things 1874English men of science : their nature and nurture 1983From Graven Images 1989How should multifaceted personality constructs be tested? Issues illustrated by self-monitoring, attributional style, and hardiness.1997Born to rebel: Birth order, family dynamics, and creative lives

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