What lurkers and posters think of each other [online community]

Blair Nonnecke · Jenny J. Preece · Dorine C. Andrews

95 citations0/0 files storedHawaii International Conference on System Sciences (HICSS)

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Knowledge Management and Sharing Health Literacy and Information Accessibility Expert finding and Q&A systems

Abstract

This study reports the results of an online survey that generated 1188 responses from 375 online MSN communities. The survey examined the behavior and attitudes of participants who post (i.e., posters) and those who read but do not post (i.e., lurkers). The results of the analysis indicate that posters and lurkers go online for similar reasons. While lurkers did not publicly ask questions, they wanted answers to questions (62.1% vs. 70.3% for posters). However, lurkers were less enthusiastic about the benefits of community membership, with 41.8% indicating they received less than the expected benefit. In contrast, 36.6% of posters perceived a greater than expected benefit.

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References

2000Bowling alone: the collapse and revival of American community 2001Bowling Alone: The Collapse and Revival of American Community 2003Electronic Survey Methodology: A Case Study in Reaching Hard-to-Involve Internet Users 2000Lurker demographics 2001WHY LURKERS LURK 1999Shedding Light on Lurkers in Online Communities

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2006The value of participation in virtual consumer communities on brand loyalty 2018The Oxford Handbook of Cyberpsychology 2016Factors affecting active participation in B2B online communities: An empirical investigation 2004Online Lurkers Tell Why 2012Ambient Awareness to Strengthen the Family Social Network of Older Adults 2016Scandal 2.0 2006Lurking: Legitimate or Illegitimate Peripheral Participation?2010Lurking: a challenge or a fruitful strategy? A comparison between lurkers and active participants in an online corporate community of practice

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