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- 1988Prospect theory: An analysis of decision under risk32,475 cited
- 1981The Framing of Decisions and the Psychology of Choice17,834 cited
- 2019Theory of games and economic behavior16,630 cited
- 1992Advances in prospect theory: Cumulative representation of uncertainty15,457 cited
- 1988RATIONAL CHOICE AND THE FRAMING OF DECISIONS3,712 cited
- 2008Mental Accounting and Consumer Choice3,415 cited
- 1986Decision analysis and behavioral research3,035 cited
- 1990Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice2,378 cited
- 1990Foundations of Measurement1,953 cited
- 1992Recent developments in modeling preferences: Uncertainty and ambiguity1,795 cited
- 1988Contingent weighting in judgment and choice.1,585 cited
- 2007The Expected Utility Model: Its Variants, Purposes, Evidence and Limitations1,428 cited
- 2006The Causes of Preference Reversal752 cited
- 1988Decision making: Descriptive, normative, and prescriptive interactions.635 cited
- 1982The Foundations of Expected Utility511 cited
- 1989
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