People who change often report that their old selves seem like "different people." Correlational (Study 1) and experimental (Studies 2 and 3) studies showed that participants tended to use a 3rd-person observer perspective when visualizing memories of actions that conflicted with their current self-concept. A similar pattern emerged when participants imagined performing actions that varied in self-concept compatibility (Study 4). The authors conclude that on-line judgments of an action's self-concept compatibility affect the perspective used for image construction. Study 5 shows applied implications. Use of the 3rd-person perspective when recalling past episodes of overindulgent eating was related to optimism about behaving differently at an upcoming Thanksgiving dinner. The authors discuss the effect of self-concept compatibility on cognitive and emotional reactions to past actions and consider the role of causal attributions in defining the self across time.
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