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OBJECTIVES: A previous analysis showed the positive impact of education and contact with persons with lived experience on public stigma toward mental illness, with contact yielding significantly greater effect sizes than education. This study reported a further analysis of those data that examined effects of education and contact at follow-up. METHODS: The literature (before October 2010) was searched and coded for studies that examined strategies for changing public stigma. RESULTS: The search found 72 articles, and 19 contained follow-up data. The effect size for overall impact was significantly different from zero for education, but a similar effect size was not significantly different from zero for contact because a small number of contact-intervention studies included follow-up. Effect sizes for attitudinal change were significantly different from zero for education and contact, but the effect size for contact was significantly greater. CONCLUSIONS: Future research designs need to include strategies for follow-up assessments.
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